Common Motor WorksCommon Motor WorksHave a say ↗

THE BRAND STUDIO / DIRECTION 002

Common sense.
Distinct character.

Clear lettering, warm colors, and a name that looks at home on a workshop wall.

PRIMARY / FOREST ON CHALKCommon Motor WorksFULL-NAME WORDMARK
REVERSED / CHALK ON FORESTCommon Motor WorksFOR SIGNAGE, PRINT & DIGITAL
THE MAKER’S MARKOpen C maker’s markA SIMPLE OPEN C / A VERMILION INSERT
THE BRAND PROMISE

Simple machines.
Built to keep.

DIRECT. USEFUL. QUIETLY CONFIDENT.
Workshop Forest#193D32
Warm Chalk#F3F0E7
Signal Vermilion#D34E32
Foundry Ink#252B25
Campaign workshop ↗Download brand kit ↓Forest wordmark SVG ↗Chalk wordmark SVG ↗Maker’s mark SVG ↗

Creative identity direction. Trademark and naming clearance remain separate work.

CAMPAIGN DIRECTION

Worth a look.
Worth keeping.

Pickup campaign concept
Common Motor Works

A good truck.
A longer story.

COMMON MOTOR WORKS / DESIGN STUDY 001
Common Motor Works

Good bones.
Clear thinking.
Open road.

SIMPLE MACHINES. BUILT TO KEEP.

HOW THE BRAND BEHAVES

Let the detail
do the talking.

Lead with the vehicle. Follow with a detail that matters. Explain the choice in plain language. Use warmth without inventing a history, and confidence without claiming results we have not earned.

Show the vehicle, then the details. Keep the writing short and the navigation easy to follow.

Read the design philosophy ↗

A COMMON STARTING POINT

A machine to own.
A story to be part of.

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